For many years, we worked closely with Orsay, handling everything from organizing castings to styling, hair, and makeup for their e-commerce photoshoots. We shoot pictures for print campaigns „Reactivity”, featured in Orsay stores worldwide. The company eventually declared bankruptcy due to financial struggles, marking the end of our collaboration.
A surprising twist came when the Orsay brand was acquired by Gordon Brothers, a global advisory and investment firm known for helping companies navigate change and unlock new opportunities. Their expertise in revitalizing brands opened a new chapter for Orsay. To our delight, we got appointed to produce campaign visuals for Orsay’s upcoming collection.
The first photoshoot under the brand’s new US ownership we arranged in Wrocław, with a relatively small-scale approach. However, with plans for restructuring and selling Orsay, the next campaign required a greater scope. Prague became the ideal location, aligning with the creative vision of Orsay’s art directors, for campaign pictures and videos.
Producing such a campaign required quite an extensive logistics. We arranged travels and accommodations for a team of over 25 people, cast models, arranged location, and handled set design. Turning the gallery into a shooting spot turned out to be another challenge. The exhibits required the artist to personally oversee their handling, so we brought him to Prague.
Compared to handling the logistical tasks, executing the photo and video brief seemed a piece of cake. Over three days of intense work, we delivered 45 branding photos and over 20 videos. The campaign turned out to be successful and effectively highlighted Orsay’s refreshed and refined vision. Shortly thereafter, the Orsay brand found a new owner.
Orsay’s new owner became a company based in Prague, adding a poetic twist to the story. The brand’s success marked the end of our collaboration, as the visual production shifted to a local agency.
However, there was an epilogue – we carried out further shoots for Orsay, under the Czech management.
As the head of the creative process, I’ve hired them multiple times. They consistently deliver top-notch quality, even under challenging conditions. No matter the scale of the project, they’re resourceful, communicative, and fully committed. Give them pebbles, they’ll return diamonds. This isn’t flattery – they’ve saved our projects more than once. Highly recommend!
I am delighted to work with Imaga – it’s full of fantastic and very creative people with whom I have completed many beautiful projects. Always on time, open to talks, fast-acting, at a competitive price. They act in accordance with the brief, implementing the brand’s vision, but always add a lot of creativity. Working with this team is always a pleasure for me.
IMAGA is your trusted partner for professional fashion content production in Poland. Seamlessly blending creativity with flawless organization, IMAGA delivers outstanding results every time. With a strong network and proven reliability, they where the perfect choice for bringing our vision to life