IMAGA

specialises in photos and videos, crafting visuals that elevate your brand.
We create impactful, fashion-forward content for you to captivate audiences.

We offer diverse photography services, from high-end fashion shoots to quick, dynamic content. Whether you need a full campaign or simple lookbook shots, we’ve got you covered. Our flexible, creative approach ensures every shoot fits your brand perfectly.

PROCESS

PHOTO

Providing the right visuals for your brand is a significant challenge in today’s market – flooded with overwhelming content, including stock images and AI-generated visuals – to capture your audience’s attention, spark their interest, and earn their loyalty seems increasingly difficult. To truly stand out, brands need visuals that are not only visually impressive but also authentic, aligned with the brand’s identity, highlight the unique attributes of its products or services, and create a meaningful connection with the audience.

We specialize in crafting pictures that are truly unique and tailored to capture the essence of your brand. Each session is thoughtfully designed to authentically showcase your project and philosophy. Through a detailed briefing, we ensure every stage reflects your brand’s vision and meets your specific needs. Whether you need clean, lookbook-style photography or bold, campaign-focused visuals, we create projects that highlight the distinctive qualities of your product or service.

We will create an offer tailored to your requirements, budgets, and deadlines. Whether you have a compact project, want to start on a smaller scale to see if we share flow, need photos for your concept or collection, or have a unique and specific venture, we’ll deliver what works best for you. Just share your expectations, and we’ll promptly prepare a no-obligation initial offer including a detailed and comprehensive estimate, tailored as closely as possible to your specific needs.

VIDEO

VIDEO IS NON-NEGOTIABLE

Let’s face it. Video is no longer an optional addition to your campaigns. If you’re not doing videos, you’re already behind – they’re a game-changer. We can help you create a fashion movie that turns heads, providing cinematic quality, professional cinematographers, film-grade cameras, proper lighting setups, expert editing, and color grading. In fact, in a world where everyone has a 4K video camera in their pocket, creating quick, accessible, budget-friendly, yet outstanding content is what’s needed the most. We’ve got you covered here, too.

TWO HITS WITH ONE SHOT

You may have been told that photography and video on the same set isn’t a happy marriage. Flash lighting for photography may clash with the steady setups required for video, shifting models from static poses to specific movements. Balancing all this while keeping the crew, equipment, and creative vision in sync, all within the limited time that a photo shoot alone would typically consume? Sounds challenging. But this would not be our first rodeo. We’ve developed workflow expertise to deliver a maximum amount of quality content in both formats.

WE’VE DONE YOUR HOMEWORK, YOU DON’T HAVE TO!

Brands that incorporate video into their campaigns are already reaping the rewards—and the data proves it. Videos achieve a 4.2% CTR compared to 2.1% for images (Stewart et al., 2024), drive 57% higher conversions in e-commerce (Mothapo et al., 2024), and increase brand recall by 45% (Tran, 2024). They also keep viewers engaged 75% longer than static visuals (Salonen et al., 2024). By combining expert photography and video production, we help brands like yours amplify their reach and deliver maximum impact, all in one seamless process.

SET SUPPORT

VARIETY OF SERVICES

Our work includes various services, some of which are listed below. Crafting standout photos or videos in the fashion and lifestyle industry – our main focus – takes more than just great ideas and a lens. It requires assembling all the right pieces to create a result that truly speaks to your audience. We’re happy to supply the whole package to ensure all the components work together in synergy. Or, if you only need specific elements to complete your vision, we’re here to provide exactly what’s required, tailored to your needs.

ADAPTING WITH FLEXIBILITY

If you already have key elements of your project or concept in place—such as an art direction, a preferred photographer, model, or location—but find yourself missing specific “pieces” to complete your vision, we would be delighted to step in! Contact us for support with any of the items listed below, or let us know how else we can assist you. Our mission is to make the workflow so seamless and efficient that you can focus on your business and enjoy the creative process as much as the exceptional results it delivers!

TRANSPARENT PROCESS

Total transparency is our key value feature. At every stage of the process, you can view the details on request and make decisions about any choices such as models, locations, or files for post-processing. Whether you prefer full involvement or a minimal input, we will tailor the workflow to your needs from the outset. Either we keep you fully informed and involved in every step of the process, or we earn your trust to use our expertise and dedication to achieve the best possible results – whatever works better for you!

If you see an opportunity for collaboration in the areas listed below or beyond, or if you’d simply like to exchange experiences and insights with us – reach out!

Concept creation and brief development

We turn a loose idea into a plan you can approve: creative direction, deliverables, scope. The clearer the brief, the fewer surprises on set and in the budget.

Planning and scheduling

Timelines, call sheets, responsibilities and a plan B. You know what will be shot, when, and how long it will take, before anyone picks up a camera.

Location scouting

We find places that fit the concept and survive the logistics: light, access, power, permissions. We have scouted everywhere from Wrocław to the Canary Islands

Agency model castings

We select models from Polish agency rosters to match your brief and your brand. Many of them also work for leading international agencies, and booking through their Polish mother agency is simpler and usually cheaper.

Inclusive castings

Plus size, mature, different backgrounds. Agencies have widened their rosters for inclusive campaigns and we know how to book from them, so the people in your images look like the people who buy from you.

Unconventional castings

Street scouting, characterful faces, trained animals. We have shot with dogs, snakes, parrots and a miniature horse. If your concept needs someone no agency has, we go and find them.

Recruitment and training of UGC creators

We find creators who can produce authentic material for your campaigns and teach them your brand’s tone. The result reads like a real person, because it is one.

Image rights agreements

The model’s image rights on paper: where the images run, for how long, on what terms. Signed on your behalf or directly with your brand, whichever you prefer.

Copyright agreements

A clear licence for every asset we deliver, so you know exactly what you own and what you can do with it. No grey areas to argue about later.

Studio rental

A fully equipped space: backdrops, lighting, the practical facilities a shoot day needs. Set up for your project before you arrive.

Equipment rental

Professional cameras, lenses, lighting and grip, with advice on what your project actually needs. You rent what helps, not what looks impressive on an invoice.

On-set assistance

Extra hands and a calm head on set: gear, schedule, problem solving. Something goes sideways on every shoot, the difference is who fixes it and how fast.

Photography services

Commercial, editorial or artistic, shot to the brief and to the standard your brand sells at. This is the core of what we have done since 2013.

Director of photography (DOP) services

A DOP who owns the look of your video: framing, movement, light. One vision, held from the first shot to the last.

Lighting expertise

Light is most of the picture. We design it for the mood you want, balance daylight with strobes and continuous sources, and keep it consistent across the whole production.

Set design

Sets designed and built in our own carpentry workshop: backdrops, enclosures, textile backgrounds, plants and natural materials. Built for the concept, not adapted from whatever was in storage.

Set construction

From drawing to a structure people can walk on. Built in house, so a change along the way costs days, not weeks.

Props design and manufacturing

Custom props designed and made for your concept, from the first sketch to the finished object.

Props rental

Furniture, decor and the odd specialised object, picked to match the theme of your production.

Costume creation

Custom pieces made for your characters or theme: material, fitting, and the practical detail of surviving a full day on set.

Styling services

Wardrobe and accessories selected and coordinated with the creative direction, so the clothes tell the same story as the light and the set.

Hairstyling

From natural to sculptural, styled for the camera, not for the street. Designed to hold up under lights and through a long day.

Makeup (MUA) + FX

Makeup done for 4K lenses, where every pore is on screen. Natural, editorial or artistic, with special effects when the project calls for them.

Editing

We select the strongest takes and cut them to the script and your guidelines. You give feedback, we adjust, until the edit tells the story it was supposed to.

High-end fashion retouching

Advanced retouching done manually by an experienced fashion retoucher. AI supports the mechanical steps, the judgement stays human. The goal is polished and natural, not plastic.

E-commerce retouching

Clean, consistent product images prepared for online stores. Same crop, same background, same colour, across the whole catalogue.

Clipping, optimisation and metadata

Precise clipping paths, file optimisation and metadata editing: SKU codes, custom tags, identifiers. Files that drop straight into your workflow instead of creating one.

Colour grading

Tones, contrast and saturation set to one coherent look, so a campaign shot over three days reads like a single piece.

Exporting formats for media platforms

Every platform wants something different. We export to each one’s specification, so your content looks right where it actually runs.

Sound design and audio production

Music, voice and sound effects matched to the edit. Sound is half of how a video feels, even when nobody notices it.