7MORE& CITY TOUR
The brand 7more7 entrusted us with a unique challenge: to shoot their CITY TOUR collection in Warsaw, Barcelona and Berlin. Inspired by European capitals, the collection featured iconic landmarks on its praphic prints. Our task was to capture these locations – from Sagrada Família to the Brandenburg Gate – in natural, effortless, streetwear-style photos that reflected the spirit and character of each city.
SCOPE OF WORK
Our responsibilities went far beyond photography. We collaborated on the collection’s styling, organized castings, booked apartments near key landmarks, and managed the logistics of transportation and accommodations. We coordinated flights & transfers for the team from Warsaw, Wrocław, Prague, Barcelona, and Munich. It was a logistical puzzle that demanded precision and adaptability.
WARSAW
In Poland’s capital, we focused on the urban vibe, photographing models against architectural backdrops featured on the t-shirts. The potential of our accommodation and the courtesy of the modeling agency (special thanks to Nicole and Rumian) allowed us to capture some spontaneous night shots. We were also delighted by the client’s enthusiasm for the idea of styling their Warsaw Mermaid T-shirt with a tail.
BARCELONA
While the original plan focused on Sagrada Família, we expanded the session to include a seaside skatepark. These additional shots, featuring local skaters and sunlit palm trees, perfectly highlighted the collection’s youthful, carefree spirit. The vibrant yellow accents of the Barcelona line came alive in this sunny, laid-back setting.
BERLIN
Berlin’s edgy character presented the perfect backdrop for the collection. The shoot coincided with the Pride Parade, adding an unexpected but vibrant energy to the city. While the Brandenburg Gate was supposed to be the main location of the shoot, we also ventured to Alexanderplatz and its metro station for Berlin’s diversity.
RESULTS
We traveled more than 40,000 kilometers in 5 days, completing photoshoots in Warsaw, Barcelona, and Berlin. While challenges like delayed flights arose, our preventive planning ensured the project stayed on track. The client finally selected 75 photos for retouching and publication, nearly 300% of the originally planned output.
